In my 25 years as a media executive, I’ve focused on analyzing what audiences want and need—and providing it with excellence. In top positions at companies including Meredith, iVillage, and Scholastic, I’ve launched and repositioned brands for greater consumer satisfaction and revenue, created content that informs and inspires, and led teams to increased collaboration, creativity, and success.
As a brand and content strategist, project manager, editor, writer, and packager, I specialize in creating compelling content that raises brand awareness and keeps audiences engaged. I’ve developed original and aggregated content for print and digital brands including Prevention, ivillage.com, More, family.com, Parents, RewireMe.com, Reader’s Digest, Parent & Child, Working Mother, and many others. I’ve written and edited books, e-books, marketing materials, and sponsored content. My essays have also been published in books and magazines and online.
As a collaborator with marketing, sales, and PR teams, I’ve overseen the concept and development of brand extensions ranging from apps to books to award programs to celebrity events that have attracted new audiences and generated media attention.
And as a nationally recognized expert on parenthood and health, I’ve appeared as a frequent guest on television and as a public speaker at events and conferences.
My work has won numerous awards, including the magazine industry's highest honor, the National Magazine Award for General Excellence, plus numerous editorial and design awards from Folio:, Matrix, MIN, and the Health Information Resource Center.
As the president of Andrea Barbalich Consulting, I provide content and marketing expertise to media, nonprofit, and corporate clients. Services include:
• launching, repositioning, and managing brands
• writing, editing, and packaging content in a wide variety of subject areas
• creating and executing social media strategies
• developing strategic partnerships
• creating marketing materials
• writing and editing books and e-books
• media and public relations
• event planning
To every project I undertake, I bring an extraordinary level of skill, passion, drive, and integrity. Connect with me via email, text, Facebook, Twitter, or LinkedIn.