Experience includes: positioning products, experts, and organizations to build brands and achieve goals; writing and editing press releases and marketing materials; creating targeted media lists; pitching journalists and bloggers; forming strategic partnerships. Projects include:
Promotion for National Take Your Parents to Lunch Day
For a national event that takes place in schools across America, managed all aspects of campaign, including print and digital media placement and promotion, social media campaigns, special editorial content, press outreach, and a contest co-sponsored by the Whole Kids Foundation—resulting in more than 266 million impressions.
Press Outreach for Children's App and E-Book
Handled PR for digital products created by Dun & Bradstreet for the National Fire Protection Association, which included writing press releases, targeting and pitching appropriate media, and creating social media campaigns. Results: placement in a wide variety of print and digital media (from Parents magazine to the HuffingtonPost to Children's Technology Review) and downloads that far surpassed goals. The app (Sparky's Birthday Surprise) ranked #1 in Top 100 Free Kids' Apps on Amazon (with more than 50,000 downloads), and the e-book (Firefighting Heroes and Science Facts) reached #3 in Top Free Nonfiction for Kids.
Marketing Materials for Nonprofit Organization
Edited comprehensive booklet to raise awareness and funds for Avi Chai, a nonprofit organization focused on building bridges, strengthening relationships, and promoting piece in Israel. Project included collaborating on marketing strategy and reorganizing and rewriting content.
Media Event for Prominent Manhattan Dermatologist
Oversaw concept and execution for an evening event to introduce Julie Russak, M.D., to the New York media. Responsibilities included creating theme, designing invitation, targeting press, writing doctor's remarks, and personally attending to all details, from dermatological demonstrations to catering to gift bags. The event attracted high-level health and beauty editors, resulting in numerous placements in print and digital media and a higher profile for Dr. Russak.